CHOCOLATE - An Instant Super Hit - kudos to Shafi

The Prithviraj - Jayasuriya starrer 'Chocolate' has emerged as the dark horse among the Ramzan releases.

The film which opened last Friday in 39 theatres was declared an instant hit, as the growing mouth publicity will ensure the a safe run of the film for another couple of months.

The film has gathered more than one crores from the first three days. Completed in a moderate budget of around two crores, the film is likely to break even by a three week run.

Prithviraj, who didn't have a hit although 2007 will also be relieved with the film's run. Shafi who delivered a big hit in the earlier months of the year with 'Mayavi' is celebrating with his successive second hit of the year.

Salimkumar and Roma have contributed equally to the success of this film which is sure to gather more momentum in the coming weeks.